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Naive question about Browser/website server interaction

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  • #21
    The data about the overall effectiveness of advertising is centuries old.
    They still use two (2) percent as the benchmark for direct mail advertising.

    (Mail one hundred pieces; get two calls to your "1-800" number or responses to the bingo card= success! )
    Michael Mattias
    Tal Systems Inc.
    Racine WI USA


    • #22
      Originally posted by Stuart McLachlan View Post
      Nothing new. John Wanamaker said it 100 years ago: “Half the money I spend on advertising is wasted; the trouble is I don't know which half”
      LOL! I guess that says it all!

      Even the simplified explanation is helpful to me, Knuth! Thanks! (I'm still looking for the faucets on this Internet pipe thing...)

      OK, well, I'm satisfied that I now know enough to stop thinking about this topic. It's not my area of expertise, and I'm not going to stick my nose into it any further. Leave it to the experts, etc.

      But feel free to continue to talk amongst yourselves! I'll be lurking from this point on...

      Thanks for all the insights!